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About Us

Dedicated custom software consultancy

Our Work

Case studies and results from our work.

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We're always looking for talent.

Craftsmanship Academy

Building future leaders in software development

Our Approach

Our Approach

Our unique process that ensures project success.

The RoleModel Way

The principals and practices of how we work.

Solutions

Optics

Our design system for consistent, scalable Ul.

LighningCAD

Rules driven design tools.

Branded Mobile PWA and Desktop Web application for business forum and executive coaching firm

About Us

About Us

Our Work

People

Careers

Craftsmanship Academy

Our Approach

Our Approach

The RoleModel Way

Solutions

Optics

LighningCAD

Services
Our Work
Blog
Let's Talk

About Us

About Us

Dedicated custom software consultancy

Our Work

Case studies and results from our work.

People

Careers

We're always looking for talent.

Craftsmanship Academy

Building future leaders in software development

Our Approach

Our Approach

Our unique process that ensures project success.

The RoleModel Way

The principals and practices of how we work.

Solutions

Optics

Our design system for consistent, scalable Ul.

LighningCAD

Rules driven design tools.

Branded Mobile PWA and Desktop Web application for business forum and executive coaching firm

Services
Our Work
Blog
Let's Talk

About Us

About Us

Dedicated custom software consultancy

Our Work

Case studies and results from our work.

People

Careers

We're always looking for talent.

Craftsmanship Academy

Building future leaders in software development

Our Approach

Our Approach

Our unique process that ensures project success.

The RoleModel Way

The principals and practices of how we work.

Solutions

Optics

Our design system for consistent, scalable Ul.

LighningCAD

Rules driven design tools.

Branded Mobile PWA and Desktop Web application for business forum and executive coaching firm

Design Price Quote

Dock Designer
Dock Designer

Your products. Your rules.
Your dock design system.

When your engineering constraints live in the system rather than your team's heads, accuracy is automatic and every output follows from a single design.

Instant BOMs. Installation guides. Precise pricing. Manufacturing detail. 2D/3D visualization. CRM and ERP integration.

Schedule a Consultation

We'll help you scope the project and evaluate the fit.

Accuracy

Efficiency

Deployment

Case Studies

FAQ

The Problem

Manual processes don't just slow you down. They're costly.

Every dock company deals with slow estimates, inconsistent outputs, and revision back-and-forth. At your scale, the problems go deeper.

Estimators carrying product constraints in their heads instead of the system

Designs with no shared source of truth across the team

Approved quotes that never reach your CRM

Manufacturing details someone has to re-enter by hand

Every manual handoff is a place where time and accuracy get lost. Multiply that across your volume and it stops being an inconvenience. It becomes a margin problem.

Accuracy

Product knowledge shouldn't live in people's heads.

When estimators have to manually know what your products can and cannot do, mistakes happen. Impossible designs get quoted. Wrong materials get ordered. Mistakes are found during installation, not before delivery.

CAD isn't the answer either as it requires technical expertise and still can't enforce your constraints automatically. Design knowledge lives with the person, not the system.

Your custom Dock Designer builds your engineering rules and product constraints directly into the tool. Anyone on your team quotes accurately from day one. No CAD skills required.

Automated engineering constraints prevent impossible or incorrect configurations

Product-specific rules built into the system, not memorized by individuals

Shareable outputs your customer can review on the spot

New estimators produce accurate quotes from their first day

Efficiency

Your design tool, connected to every system that matters.

A completed design shouldn't start a manual process. It should trigger one. Your custom Dock Designer integrates with the systems your business already runs on. ERP, CRM, manufacturing. Bills of materials, pricing, and production specs flow automatically from a single design. No re-entry. No hand-transcribed data. No errors introduced between steps.

Bill of materials generated directly from completed designs

ERP and CRM integration so quotes flow where they need to go

Manufacturing outputs connected to the design, not re-entered separately

Dealer network management and automated customer matching for distribution models

Deployment

One accurate system across your entire sales channel.

Because your engineering rules are built into the system, your custom Dock Designer can be deployed to anyone in your sales process. Your internal team. Your dealer network. Your end customers. The system enforces your product constraints regardless of who is using it, so accuracy doesn't depend on experience level.

American Muscle Docks runs their Dock Designer on their public website. Customers configure their own dock, see an accurate 3D visualization, and get a real price. The design is right every time because the system enforces it.

Internal sales: design and quote in the customer conversation

Dealer networks: consistent, accurate quoting across your distribution

Customer-facing: optional deployment for self-service configuration and ecommerce

Case studies

Built for businesses like yours. Proven in the field.

Background
Oasis Boat Docks
More sales, less onboarding time
Oasis Boat Docks

New ownership at Oasis Boat Docks wanted to grow without adding headcount. Their custom Dock Designer lets their team design a complete proposal during the customer conversation. Roof styles, boat slips, lifts, steel pilings, metal frameworks, down to the hardware. Customers can also customize the adjacent bank so they see exactly what their dock looks like on their property.

The result is a customer who leaves the conversation with a precise visualization and a parts list, not a promise to follow up.

Background
Oasis Boat Docks
More sales, less onboarding time
Oasis Boat Docks

New ownership at Oasis Boat Docks wanted to grow without adding headcount. Their custom Dock Designer lets their team design a complete proposal during the customer conversation. Roof styles, boat slips, lifts, steel pilings, metal frameworks, down to the hardware. Customers can also customize the adjacent bank so they see exactly what their dock looks like on their property.

The result is a customer who leaves the conversation with a precise visualization and a parts list, not a promise to follow up.

Background
Oasis Boat Docks
More sales, less onboarding time
Oasis Boat Docks

New ownership at Oasis Boat Docks wanted to grow without adding headcount. Their custom Dock Designer lets their team design a complete proposal during the customer conversation. Roof styles, boat slips, lifts, steel pilings, metal frameworks, down to the hardware. Customers can also customize the adjacent bank so they see exactly what their dock looks like on their property.

The result is a customer who leaves the conversation with a precise visualization and a parts list, not a promise to follow up.

Background
EZ Dock
Full distribution network, automated
EZ Dock

EZ Dock needed more than a design tool. They needed a system that could handle flexible modular configurations, connect customers to the right dealer automatically, and feed lead data into their marketing stack. Their custom Dock Designer integrates with their ERP, manages their dealer network, and tracks every lead through Google Analytics and WebFX.

Result: increased actionable leads, higher average order value, and a customer experience built around visualization rather than description.

Background
EZ Dock
Full distribution network, automated
EZ Dock

EZ Dock needed more than a design tool. They needed a system that could handle flexible modular configurations, connect customers to the right dealer automatically, and feed lead data into their marketing stack. Their custom Dock Designer integrates with their ERP, manages their dealer network, and tracks every lead through Google Analytics and WebFX.

Result: increased actionable leads, higher average order value, and a customer experience built around visualization rather than description.

Background
EZ Dock
Full distribution network, automated
EZ Dock

EZ Dock needed more than a design tool. They needed a system that could handle flexible modular configurations, connect customers to the right dealer automatically, and feed lead data into their marketing stack. Their custom Dock Designer integrates with their ERP, manages their dealer network, and tracks every lead through Google Analytics and WebFX.

Result: increased actionable leads, higher average order value, and a customer experience built around visualization rather than description.

Background
American Muscle Docks
From 2 hours to under 5 minutes
American Muscle Docks

American Muscle Docks was generating quotes in SketchUp: a slow, manual process requiring technical expertise and hours of focused time per estimate. Errors crept in through data entry. Customers waited days for a number. After their custom Dock Designer went live, any team member can produce a quote while the customer is on the phone.

American Muscle Docks was generating quotes in SketchUp: a slow, manual process requiring technical expertise and hours of focused time per estimate. Errors crept in through data entry. Customers waited days for a number. After their custom Dock Designer went live, any team member can produce an accurate quote while the customer is still on the phone.

Background
American Muscle Docks
From 2 hours to under 5 minutes
American Muscle Docks

American Muscle Docks was generating quotes in SketchUp: a slow, manual process requiring technical expertise and hours of focused time per estimate. Errors crept in through data entry. Customers waited days for a number. After their custom Dock Designer went live, any team member can produce a quote while the customer is on the phone.

American Muscle Docks was generating quotes in SketchUp: a slow, manual process requiring technical expertise and hours of focused time per estimate. Errors crept in through data entry. Customers waited days for a number. After their custom Dock Designer went live, any team member can produce an accurate quote while the customer is still on the phone.

Background
American Muscle Docks
From 2 hours to under 5 minutes
American Muscle Docks

American Muscle Docks was generating quotes in SketchUp: a slow, manual process requiring technical expertise and hours of focused time per estimate. Errors crept in through data entry. Customers waited days for a number. After their custom Dock Designer went live, any team member can produce a quote while the customer is on the phone.

American Muscle Docks was generating quotes in SketchUp: a slow, manual process requiring technical expertise and hours of focused time per estimate. Errors crept in through data entry. Customers waited days for a number. After their custom Dock Designer went live, any team member can produce an accurate quote while the customer is still on the phone.

See All Case Studies

Ready to see what your system looks like?

Schedule a consultation and we will help you scope the project, pressure-test the fit, and determine what it takes to build your custom Dock Designer.

Schedule a Consultation

Common Questions

Everything you need to know.

What is Dock Designer?

Dock Designer is a browser-based dock design and quoting system. Your custom Dock Designer is built around your specific products, engineering rules, and business workflows, automating outputs like BOMs, pricing, manufacturing detail, and 2D/3D visualizations from a single design.

How is a custom Dock Designer different from Dock Designer App?

Dock Designer App is a ready-to-use tool for contractors who need to quote faster. Your custom Dock Designer is tailored to your business, leveraging our capabilities in dock design to create a system that does precisely what you need it to, and more.

What does a custom Dock Designer cost?

The investment depends on the level of complexity and number of products added to the tool. We follow our standard approach in development to create these systems. Expect to invest in the time to customize your system plus a platform subscription once your tool is live. Schedule a consultation to scope your project and get a realistic estimate.

What kinds of businesses are the right fit?

Dock Designer Custom is the right fit when your business has outgrown simple measurement-based pricing. You're a strong candidate if you:

  • Have a defined product line with specific materials, components, and construction rules

  • Need design, quoting, and material outputs connected in one workflow

  • Sell through dealers, direct to consumers, or both

  • Want integration with ERP, CRM, or manufacturing systems

For faster estimates and proposals without that complexity, our Dock Designer App is ready to use today.

Can you integrate with our existing ERP or CRM?

Dock Designer systems can integrate with ERP and CRM systems and more. Custom Dock Designer has a wide range of integration possibilities which are explored based on the needs of your project.

How long does a custom build take?

Timeline depends on the complexity of your product catalog and required integrations. Schedule a consultation and we will give you a realistic estimate for your specific situation.

LOOKING FOR SOMETHING SIMPLER?
Not ready for a custom build?
Dock Designer App is ready to use today. No setup required, no build investment. Start quoting and presenting professionally for $329 per month, with a free 7-day trial.
Try Dock Designer App
LOOKING FOR SOMETHING SIMPLER?
Not ready for a custom build?
Dock Designer App is ready to use today. No setup required, no build investment. Start quoting and presenting professionally for $329 per month, with a free 7-day trial.
Try Dock Designer App
LOOKING FOR SOMETHING SIMPLER?
Not ready for a custom build?
Dock Designer App is ready to use today. No setup required, no build investment. Start quoting and presenting professionally for $329 per month, with a free 7-day trial.
Try Dock Designer App
LOOKING FOR SOMETHING SIMPLER?
Not ready for a custom build?
Dock Designer App is ready to use today. No setup required, no build investment. Start quoting and presenting professionally for $329 per month, with a free 7-day trial.
Try Dock Designer App